The Content Plan

Four thousand keywords resolved into a publishing programme you can execute.

Built 2026-08-04 from raw/national_keywords_master.json — 4,261 deduplicated keywords harvested from the ranked-keyword sets of the fifteen model sites. Every volume, CPC, competition score, intent label, and rank below comes from that file; every fact about you comes from your own site via BRIEF.md. Nothing is estimated, rounded up, or invented.

How these clusters were chosen — the priority logic

Three findings control everything on this page:

1. You rank for nothing. Zero keywords, zero LLM mentions. Every cluster below is a from-zero build, which means sequencing is not an optimisation — it is the strategy.
2. The market is not one contested arena. Of 4,261 keywords, only 17 have two or more model sites ranking. These fifteen practitioners occupy separate micro-territories: Alessio owns the IFS-definitions shelf, Emmy Marie owns the fawn response, Jessica Maguire owns nervous-system reset. Nobody is fighting anybody. The lesson: pick clusters for ownability — ground a practitioner your size demonstrably holds or ground nobody holds yet — never for raw volume.
3. Volume is where the traps are. The biggest numbers in the corpus (meditation at 135,000/mo, shamanism at 74,000/mo) are single-model moats built over decades. They are listed in the do-not-chase section at the end, by name, so the temptation is handled once and permanently.

So the ordering below optimises, in this order: (a) ownability — is the current occupant a solo practitioner ranking with an ordinary page, and does your credential beat theirs; (b) commercial value — CPC as the proxy, and proximity to your $300–$20,000 ladder; (c) time-to-first-ranking — low competition scores and weak incumbent positions mean months, not years. Raw search volume is deliberately fourth.

One structural note: clusters 1–3 are really one estate — the IFS estate — split into its commercial jugular (1), its citation library (2), and its plain-language bridge (3). They share a pillar and interlink as one neighbourhood, per S6.1 of the playbook.

The clusters

Cluster 1 — IFS therapy, online. The single best opportunity in the corpus.

Head term: ifs therapy online — 320/mo · $28.66 CPC · competition 0.74 · best current rank: 6 (onlinetraumatherapy.co.uk).

This is the cluster the whole engagement was looking for. You are IFS-trained, an IFS International Conference presenter, and you already deliver “60-minute sessions, available worldwide via Zoom.” You are the search result for this query — and you have never said so anywhere on your site. Meanwhile the entire national SERP is held by exactly two practitioners your size, and the better of them ranks sixth. Positions 1–5 are undefended by anyone in this corpus. A $28.66 CPC on a therapy query means advertisers believe one click is worth a session inquiry; four of these keywords together are the closest thing this dataset has to a straight commercial shot.

Supporting keywords:

Intent split and routing. The four head variants are labelled informational in the data but behave commercially — the searcher is looking for a person to work with, and the CPC proves advertisers agree. Routing: one dedicated, conversion-shaped page on daniellecarron.com — “IFS Therapy Online” — with your credentials high, the Zoom/worldwide delivery explicit, capture wired in, and a path onto the ladder ($300 single session as the entry). The genuinely informational tail (what is an ifs therapist, ifs therapy techniques, how to do ifs therapy) routes to citation-shaped cluster pieces that link up to this page — they answer the question in full and let the page collect the commercial intent.

Formats (from the S8.1 menu): long-form article for the money page and each tail piece; one short face-to-camera video (“what a Zoom IFS session is actually like”) because trust is the entire purchase decision here and the face effect (S7.1) is strongest exactly where the reader is choosing a stranger to be vulnerable with; one email retelling a (composite, claims-safe) first-session story.

Article titles (S7 patterns noted):

1. “IFS therapy online: how a 60-minute Zoom session actually works — from a practitioner who has run them worldwide” — definitional claim + specificity.
2. “Can IFS work over Zoom? What twenty years of clinical work says about presence at a distance” — honest curiosity gap, closed in the piece.
3. “How to choose an online IFS therapist: three questions that matter more than the directory listing” — taxonomy.
4. “IFS online with a Somatic Experiencing practitioner: why your body still comes to a video call” — contrast pair, and the credential stack nobody else on this SERP has.

Evidence it works. One page — onlinetraumatherapy.co.uk/ifs-therapy-online.html — holds ranks 6, 7, 6, and 19 across all four head variants. A single dedicated page from a solo practitioner captures the entire micro-SERP. therapywithalessio.com sits at 10–17 on the same terms with general IFS article pages, i.e. without even a dedicated page. The bar for entry is one well-made page; the bar for first place is being more credentialed and more specific than a rank-6 incumbent — which you are.

Why you can own it. IFS-trained, IFS International Conference presenter, 20 years clinical training and experience, sessions already delivered worldwide via Zoom. Both incumbents are practitioners your size; neither presents at the IFS International Conference. You are not entering someone’s moat — you are claiming an unclaimed one.

Cluster 2 — The IFS parts canon: managers, firefighters, exiles, the 8 C’s

Head term: ifs parts — 2,400/mo · $2.38 CPC · competition 0.17 · best current rank: 29 (therapywithalessio.com).

The definitional shelf of IFS — what the parts are, what the 8 C’s of Self are, what the 6 F’s protocol is — is held almost entirely by one practitioner, Alessio, whose article pages rank 2nd–15th on dozens of these terms. The corpus holds 261 IFS-family keywords; this cluster is the informational core of them. These are the zero-click and AI-citation plays: low competition (0.00–0.17 on most), steady volume, and query shapes (“what is…”, “8 c’s of…”) that answer engines love to quote. It also does double duty — every piece here is link-infrastructure under Cluster 1’s money page.

Supporting keywords:

Intent split and routing. Almost purely informational, with the navigational head terms (ifs parts, ifs parts work) acting as topic entries. Routing: site, citation-shaped — each piece opens with a tight, quotable two-sentence definition (the S13.3 quotable block), then teaches. These pages are written to be lifted whole by AI Overviews and answer engines; the win is the citation and the name recognition, not the click. Nothing here gets a conversion page; everything links up to the IFS pillar and sideways to Cluster 1.

Formats: long-form articles as the spines; carousels are the standout secondary format here — the parts taxonomy (managers/firefighters/exiles) and the 8 C’s are literally lists of named things, the exact structure S8.1 says carousels teach best; one short video per major concept; each piece’s definition block doubles as a text-post atom.

Article titles:

1. “The 8 C’s of Self in IFS, explained by a practitioner who presents at the IFS International Conference” — definitional claim + authority, stated plainly per S7.2.
2. “Managers, firefighters, exiles: a working map of your parts — and what each one is protecting you from feeling” — taxonomy.
3. “Your inner critic isn’t the problem. It’s a bodyguard who never got the memo that the war ended.” — the reframe, from your own S7.3 bank.
4. “The 6 F’s of IFS: how a session actually finds the part that’s running the show” — taxonomy + curiosity gap closed in the piece.
5. “What is an exile? The part of you the system decided you couldn’t afford to feel” — definitional + contrast.

Evidence it works. therapywithalessio.com/articles/the-6-fs-in-ifs-the-6-steps-to-get-to-know-our-protectors ranks 2 for 6 f's of ifs (480/mo) and 15 for ifs questions; his ifs-protector-parts-what-are-firefighters article ranks 4 for ifs firefighter; his 8 C’s article ranks 12 for 8 c's of ifs (1,000/mo). One solo practitioner’s article library owns the definitional shelf of an entire modality. That is the exact play available to you — and his best positions still leave room above them on the higher-volume terms (ifs parts best rank is only 29).

Why you can own it. Same modality, deeper stack: IFS plus Somatic Experiencing plus an MA in Contemplative Psychotherapy means your parts-work pieces can do what Alessio’s don’t — connect the parts map to the body and to contemplative practice. And the conference-presenter credit is an E-E-A-T signal on exactly these definitional queries.

Cluster 3 — Parts work, in plain language

Head term: parts work therapist — 2,900/mo · $4.76 CPC · competition 0.23 · intent: commercial · best current rank: 30 (triplemoonpsychotherapy.com).

The same territory as Cluster 2, but in the vocabulary of people who have heard of “parts work” without knowing the letters IFS — and it contains the corpus’s biggest commercial-intent keyword inside your practice area. The incumbent’s best position is 30, held by a general modality page, not a dedicated one. This is the highest-volume winnable commercial term in your space.

Supporting keywords:

Intent split and routing. Split head: parts work therapist is commercial — the searcher wants a person — and routes to a dedicated conversion-shaped page (“Parts Work Therapy — Online, Worldwide”) that shares link equity with Cluster 1’s page; parts work therapy and the tail are informational and route to citation-shaped pieces that translate the IFS canon into plain language and hand the reader to the commercial page when they are ready.

Formats: long-form for the money page and the explainer; one carousel (“parts work in five frames”); the email format fits this cluster unusually well — “parts language” retold as a letter is the S8.2 personal-letter register at its most natural.

Article titles:

1. “What is parts work? The therapy where nothing in you is the enemy” — definitional claim + reframe.
2. “Parts work vs. IFS: same map, different names — what you’re actually signing up for” — taxonomy/contrast.
3. “Self-sabotage is loyalty — to someone you used to be. A parts-work reading of your most stubborn pattern” — reframe, from the S7.3 bank.

Evidence it works. triplemoonpsychotherapy.com/internal-family-systems-ifs — a solo practice’s modality page, not even a dedicated parts-work page — holds rank 30 on a 2,900/mo commercial term. A dedicated, better-credentialed page has thirty positions of headroom on a term whose CPC says a click is worth $4.76 to advertisers.

Why you can own it. “Every part of you that has forgotten that” is in your positioning line — your site-wide sentence is already a parts-work sentence. This cluster is the shortest distance in the corpus between what you already say and what people already search.

Cluster 4 — The fawn response

Head term: fawn trauma response — 2,400/mo · $1.41 CPC · competition 0.03 · best current rank: 59 (emmymarie.com).

The corpus holds 97 fawn-family keywords, nearly all of them fed by a single blog post on emmymarie.com. Competition scores of 0.00–0.09 across the family make this the cheapest real-volume ground in your space. It is a pure zero-click and AI-citation play: nobody searching fawn trauma response is ready to buy anything — they are having a recognition moment. The job is to be the clinician whose name is on the answer.

Supporting keywords (on-thesis rows; the larger off-thesis dictionary tail is addressed in do-not-chase):

Intent split and routing. Entirely informational → site, citation-shaped: one definitive piece built around a quotable clinical definition, plus one or two satellites (examples, how to stop). No conversion page — the capture path is the quiet S11.3 route: the piece ends at the lead magnet, not the ladder. The atoms from this cluster are the highest-recognition feed material you will have; “named experience” hooks come pre-written by the search phrasing itself.

Formats: long-form spine; short video is the priority secondary format — a clinician saying “your niceness might be a survival strategy” to camera is a complete, native, saveable feed unit; carousel of the four trauma responses; the S9 tease→delivery arc could run on this cluster (tease: named-experience posts; delivery: the definitive piece plus a somatic practice).

Article titles:

1. “The fawn response: why your niceness might be a survival strategy” — reframe.
2. “Fawning, defined by a clinician: when appeasement becomes a nervous-system reflex” — definitional claim.
3. “The fawn response in people everyone calls ‘so easy to work with’ — high performance, appeasing body” — contrast pair + named experience.
4. “Three signs the fawn response is running your relationships — and what a part like that is protecting” — taxonomy, bridging to the IFS estate.

Evidence it works. emmymarie.com/blog/understanding-the-fawn-trauma-response-4-ways-to-heal-it — one article from a solo coach — ranks on dozens of fawn-family terms, reaching 13 on how to stop fawning trauma response and 25 on fawn as a trauma response. But her best position on the 2,400/mo head terms is only 59–71: the family’s core is demonstrably reachable by a practitioner site and still effectively unowned at the top.

Why you can own it. Fawning sits at the exact junction of your two modalities: it is a part doing a protective job (IFS) expressed as a nervous-system state (Somatic Experiencing). Emmy Marie writes as a survivor-coach; you can write as a clinician with 20 years of training who can name what the pattern is protecting and what settles it — a strictly deeper version of the page that already ranks.

Cluster 5 — Nervous-system regulation, honestly told

Head term: nervous system reset — 4,400/mo · $4.52 CPC · competition 0.58 · best current rank: 8 (jessicamaguire.com).

The largest real-volume territory in your practice area — 108 nervous-system keywords, the reset family alone summing past 13,000 searches a month — held by one practitioner, Jessica Maguire, through ordinary blog posts. Her positions (8–29 on the big terms) prove practitioner pages rank here, while leaving the top of most SERPs unoccupied by anyone in this corpus. Hidden inside the cluster is the corpus’s strangest value signal: shutdown trauma response at a $31.70 CPC on competition 0.03.

Supporting keywords:

Intent split and routing. Informational throughout, but two temperatures: the reset family is advice-seeking (route: citation-shaped how-to pieces that actually deliver practices — competing on honesty against a genre full of five-minute-fix content), while signs of…/what is…/shutdown/freeze are self-recognition queries (route: definitional citation pieces, same shape as Cluster 4, feeding the lead magnet). nervous system coaching (170/mo, $6.76) is the one commercial-behaving term — it earns a short conversion-shaped section on the site’s work-with-me architecture rather than its own page.

Formats: long-form spines; short video for the practices themselves (a regulation practice demonstrated in 90 seconds is the format working as the content); carousel for the signs-of-dysregulation taxonomy; this cluster is also the natural feeder for a workbook/PDF lead-magnet asset (S12.3), since “practices you can actually do” is the deliverable the searcher wants.

Article titles:

1. “‘Reset your nervous system’ is the wrong metaphor. Regulation is a relationship, not a reboot.” — reframe, and an honest one: it positions you against the genre’s own inflation.
2. “Signs of a dysregulated nervous system a Somatic Experiencing practitioner looks for first” — credential + taxonomy.
3. “There’s a reason insight doesn’t calm your body. It’s not discipline.” — the S7.3 bank’s honest curiosity gap, closed in the piece with state-dependence.
4. “Freeze, shutdown, dissociation: what your body is doing when it takes you offline” — taxonomy.

Evidence it works. jessicamaguire.com/blog/feeling-anxious-it-s-time-to-reset-your-nervous-system ranks 8 on nervous system reset (4,400/mo); her freeze-shutdown-and-dissociation post ranks 15–22 across the freeze/shutdown family; her blog holds rank 6 on nervous system coaching. Ordinary practitioner blog posts, top-ten positions, five-figure monthly volume.

Why you can own it. SEP — Somatic Experiencing Practitioner — is the literal credential for this subject, and your MS in Holistic Nutrition adds a body-systems literacy the genre’s coaches don’t carry. Maguire owns “reset.” The honest counter-position — regulation as relationship, written by someone with 20 years of clinical work — is both truer and more differentiating than competing for her metaphor.

Cluster 6 — Trauma-informed coaching: the adjacency

Head term: trauma coach — 210/mo · $6.96 CPC · competition 0.37 · best current rank: 3 (emmymarie.com) — jointly held with brandifleckcoaching.com (21).

The named adjacent opportunity. Seven of the corpus’s seventeen two-model keywords live in this one family — it is the closest thing the dataset has to a genuinely contested niche, and both contestants are solo coaches ranking with homepages and single blog posts. CPCs are the tell: $12.41 on trauma-informed life coach, $22.19 on trauma informed life coach near me. People searching these terms are choosing a person to pay.

Supporting keywords:

Intent split and routing. The family is functionally commercial regardless of label — every variant is a person-search. Routing: one conversion-shaped page positioning what you actually are — a clinician offering facilitation, not a certificate-course coach — plus one citation-shaped piece on the coach/therapist/facilitator distinction, which is simultaneously the honest consumer-guide the SERP lacks and your positioning argument. That piece targets the informational phrasings; the page collects the buyers.

Formats: long-form for both; the distinction piece is prime podcast-guesting material (S8.2 — hosts love a clean “what’s the difference” segment); one email retelling why the distinction matters through a composite client story.

Article titles:

1. “Trauma coach, trauma therapist, trauma-informed facilitator: what each label actually promises — and how to choose” — taxonomy.
2. “What ‘trauma-informed’ should mean before you pay someone: four questions from twenty years of clinical training” — credential + taxonomy.
3. “You’ve done the work. So why does it still run you? What coaching can reach — and what needs something deeper” — named experience, from the S7.3 bank.

Evidence it works. emmymarie.com — a homepage, not even an article — ranks 3 for trauma coach and 2 for trauma life coach; brandifleckcoaching.com/blog/when-to-choose-coaching-for-healing-trauma-versus-therapy ranks on the same family. Two solo practitioners, ordinary pages, top-five positions. The contested-but-winnable exception in a corpus of monopolies.

Why you can own it. The credential asymmetry runs entirely your way: the incumbents are coaches writing about being trauma-informed; you hold an MA in Contemplative Psychotherapy, SEP, IFS training, and 20 years of clinical experience. On a family whose whole search question is “can I trust this person with my trauma,” you outweigh the incumbents on the only axis the searcher cares about.

Cluster 7 — Somatic Experiencing, explained by an actual SEP

Head term: somatic practitioner — 1,300/mo · $6.54 CPC · competition 0.38 · best current rank: 38 (mariagray.net).

Twenty-four somatic keywords, and the incumbent’s best national position on the head term is only 38 — the shelf is close to empty. Most of Maria Gray’s strength is geo-modified (Los Angeles, Orange County), which she wins locally and which you should not chase; the national definitional and practitioner-choice ground is the open part.

Supporting keywords (national, non-geo rows):

Intent split and routing. somatic practitioner and its variants are person-searches wearing informational labels — route the head to a conversion-shaped page (“Somatic Experiencing — Online, with an SEP”), and the definitional tail (what an SEP does, somatic emotional release) to citation-shaped pieces. The SE-explainer piece is your single best AI-citation candidate anywhere in this plan: “somatic experiencing, explained” is a query shape engines answer by quoting a credentialed page, and no model site currently owns that quote.

Formats: long-form; short video (demonstrating what “tracking sensation” means on camera is worth three thousand words of description); podcast — SE explained through story is guest-segment material; the S13.3 quotable block matters most here.

Article titles:

1. “Somatic experiencing, explained for people who’ve only done talk therapy” — the S7.3 bank’s definitional claim, verbatim — this cluster is the piece that sentence was written for.
2. “What does an SEP actually do? A Somatic Experiencing practitioner walks you through a session” — definitional + specificity.
3. “The self that survives is not the self that lives — why the body keeps the pattern insight can’t reach” — contrast pair, from the bank.
4. “How to choose a somatic practitioner: the training behind the titles, decoded” — taxonomy, and the honest consumer guide the unregulated “somatic” market badly lacks.

Evidence it works. mariagray.net/somatic-experiencing — one modality page from a solo practitioner — carries ranks 18–42 across the family, including 20 on somatic therapy practitioner. And on somatic embodiment coach, the only three-model keyword in the corpus, jaclynexplains.com holds rank 2 with her homepage: practitioner-size sites visibly saturate this vocabulary.

Why you can own it. SEP is a formal credential and you hold it — most of the “somatic” content market does not. Add the IFS integration (parts and body, one frame) and the MA, and your explainer outranks-on-authority every currently ranking page in this family.

Cluster 8 — Contemplative and spiritual psychotherapy: the definitional home ground

Head term: spiritual therapist — 590/mo · $9.98 CPC · competition 0.65 · best current rank: 23 (holisticspiritualcounseling.com).

The smallest-volume cluster in the plan and the one with the strongest claim attached: you hold an MA in Contemplative Psychotherapy, and the corpus shows contemplative therapy / contemplation therapy / contemplative counseling owned at ranks 9–28 by a single small practice (mo-maitri-therapy.com) with one explainer page. Almost nobody alive is better placed to write the defining page for this discipline than you. The spiritual-therapist family carries serious CPCs ($8–$18) — the “spiritually curious” audience from your own positioning line, searching in its own words.

Supporting keywords:

Intent split and routing. Genuinely split. spiritual therapist (near me) and spiritual counseling online are person-searches → conversion-shaped page, with the “near me” variants answered honestly by the worldwide-Zoom fact (the searcher wants access, not geography). The contemplative-psychotherapy terms are definitional → citation-shaped pillar-grade piece that becomes the page engines quote for the discipline itself. This cluster is also where the origin material lives: the NDE, told under the 4.3 rules, belongs here — as authority for why this is your discipline, not as a keyword play (the corpus contains zero NDE search terms; see the missing-keywords note).

Formats: long-form definitional pillar; podcast above everything — S8.2 is explicit that the NDE story is your strongest guesting asset, and this cluster is its home; email in the letter register; no carousel — this material compresses badly and shouldn’t be made to.

Article titles:

1. “What is contemplative psychotherapy? The discipline, defined by a clinician with a master’s degree in it” — definitional claim.
2. “Spiritual therapist, spiritual counselor, contemplative psychotherapist: what each title trains for” — taxonomy.
3. “At nineteen I fell forty feet off a rock face. What I met there took me twenty years of clinical training to understand.” — the origin fragment, from the S7.3 bank, used once and placed here.
4. “Meditation isn’t therapy — and therapy isn’t meditation. Where contemplative psychotherapy sits between them” — contrast pair.

Evidence it works. mo-maitri-therapy.com/what-is-contemplative-psychotherapy/ — a single explainer from a small practice — ranks 9 on contemplation therapy and 16 on contemplative therapy. holisticspiritualcounseling.com reaches rank 7–8 on the 590/mo near-me terms with its homepage. Small definitional pages from small practices own this vocabulary today.

Why you can own it. This is the one cluster where the credential is not merely relevant but titular: MA Contemplative Psychotherapy. Combined with the NDE-grounded authority for the spiritually-curious audience — “timeless, fearless, and filled with unconditional love” is your sentence, not a marketing line — no incumbent in this family can match the claim.

Cluster 9 — Embodiment and the high-achiever’s burnout cycle

Head term: embodiment coach — 140/mo · $0.00 CPC · competition 0.11 · best current rank: 8 (jaclynexplains.com) — a two-model keyword, with kimkimballcoaching.com at 16.

The audience-native cluster: smallest head volume in the plan, but it speaks directly to “spiritually curious, high-achieving people who have done the work” — your stated audience — and it contains the corpus’s only three-model keyword. The burnout-cycle pair (720/mo each, competition 0.01) gives it real informational volume, currently held at only rank 27–28.

Supporting keywords:

Intent split and routing. burnout cycle is informational self-recognition → citation-shaped piece connecting the cycle to nervous-system state (cross-linking Cluster 5) — this is the cluster’s search asset. embodiment coach / somatic embodiment coach are person-searches → they route onto the same conversion page as Cluster 7’s somatic head rather than a separate page; the vocabulary differs, the buyer does not. The $0.00 CPCs mark this correctly as an authority-and-audience cluster, not a commercial one: its real yield is feed atoms for LinkedIn, where the high-achiever framing works in work mode (S11).

Formats: text posts and carousels first (this is the plan’s one atoms-forward cluster — the ideas are feed-native); one long-form spine per idea to anchor them; short video for the burnout-cycle piece.

Article titles:

1. “The burnout cycle keeps coming back because the body that built it never left the room” — reframe.
2. “High performance, dysregulated body: the executive’s trade nobody names” — contrast pair, from the S7.3 bank.
3. “What an embodiment coach actually does — and when you need a clinician instead” — definitional + the honest-boundary move that S7.2 demands.
4. “Why the burnout cycle survives every vacation: a nervous-system reading” — honest curiosity gap, closed in the piece.

Evidence it works. kimkimballcoaching.com/blog/burnout-cycle-why-it-keeps-coming-back ranks 27–28 on the 720/mo burnout pair; jaclynexplains.com holds rank 8 on embodiment coach and rank 2 on the three-model somatic embodiment coach — with her homepage. Coaches with thinner credentials than yours already saturate the vocabulary.

Why you can own it. This is your audience by your own definition, and your First Self / Survival Self frame is about exactly this trade — survival-grade performance at the cost of embodied life. The cluster gives the Timeless Self™ vocabulary its most natural public staging ground.

The priority sequence — first two quarters

The sequencing rule: commercial page first, citation library second, recognition volume third. Rankings take months to mature; the money page has to age first. And the quarter unit follows the S6.4 template — one pillar, six cluster pieces, atoms the week after each spine.

Quarter 1 — the IFS estate (Clusters 1, 2, 3).

1. Week 1: ship Cluster 1’s money page — “IFS Therapy Online.” One page, undefended SERP, rank-6 incumbent, $28.66 CPC, and it monetises through the ladder that already exists. Nothing else in this plan has that combination; it goes live before any article.
2. Weeks 2–13: the IFS pillar plus six pieces — four from the Cluster 2 canon (8 C’s, parts map, 6 F’s, exiles), two from Cluster 3 (the plain-language explainer and the money page for parts work therapist). Every piece links up to the pillar and across to the Cluster 1 page. By quarter’s end the site is about IFS in the interlinked, machine-legible sense — which is what pushes the money page up.

Reasoning: one estate, fully built, beats three estates started. The corpus’s own evidence (Alessio’s article library, the onlinetraumatherapy single page) shows depth-in-one-territory is exactly what ranks here.

Quarter 2 — recognition volume plus the adjacency (Clusters 4, 5, 6).

3. Weeks 14–20: Cluster 4 (fawn) and the first half of Cluster 5 (nervous system). The zero-click recognition engines — cheapest competition, biggest honest volumes, and the atom factories for the feed presence that Q1’s build didn’t yet feed.
4. Weeks 21–26: Cluster 6 (trauma-informed coaching) — the distinction piece plus the conversion page, once there is a content estate behind them to make the credential argument visible. The remaining Cluster 5 pieces continue on the fortnightly cadence.

Clusters 7–9 hold for Q3+, with two deliberate exceptions pulled forward: the “Somatic experiencing, explained for people who’ve only done talk therapy” piece (Cluster 7) ships in Q2 if podcast guesting starts — it is the page a host’s audience lands on; and Cluster 9’s atoms can start any time, since they need no ranking to work as feed deposits.

Do not chase — the traps, named

Every term below is real, large, and in the corpus. Each is listed with the honest reason it would waste your year. The general law: a moat is a moat because of who holds it, not because of what it measures.

Production note — what the AI drafts, what only you can write (decision Q8)

Q8 resolved the workflow: AI-drafted, you edit, with the voice-fidelity checklist guarding the register. But the split is not uniform across clusters:

AI-drafts-well, you edit — the definitional and taxonomy clusters: 2, 3, 4, 5, 7 (tail pieces), 9. These pieces succeed on structure, accuracy, and quotability — the 8 C’s, the parts map, the fawn definition, the signs of dysregulation. The drafting prompt supplies the frame and the S7 title; your edit pass supplies the clinical precision and removes anything you wouldn’t say. This is the bulk of the programme’s volume and the reason the cadence is sustainable next to a full caseload.

You write, AI assists at most — the pieces whose entire value is that they could only come from you:

• Cluster 1’s session pieces — “how a Zoom IFS session actually works” is testimony from your practice; a model cannot know what your sessions are like, and inventing it would be exactly the fabrication the S7.2 line forbids.
• Cluster 8 wholesale — the contemplative-psychotherapy pillar, and above all the origin fragment. The forty-foot fall is told under the 4.3 rules or not at all; there is no draft of that paragraph that isn’t yours.
• Every composite client story and first-person clinical anecdote across all clusters — AI can mark the slot (“story goes here”); only you can fill it without inventing a human being.
• The Timeless Self™ framework material wherever it surfaces (Clusters 8 and 9) — the framework’s public record has to be in the author’s hand, because the S13.3 citation strategy depends on you being its identifiable source.

The working boundary in one sentence: the machine drafts what is true about the field; you write what is true about you.

Keywords looked for and not found

Honesty requires naming what the corpus does not contain, because their absence shapes the plan:

• No near-death-experience terms. Zero rows match near death or NDE. The model pool doesn’t rank for that vocabulary, so no demand was measured. Consequence: the NDE is deployed as authority and story (Cluster 8, podcasts), never as a keyword target — any volume it has is unmeasured here, not proven absent.
• No timeless self terms. Expected — the trademark is yours and the market hasn’t met it. Branded ground per S6.3: build the canonical pages and own the SERP the moment the term has any searchers at all.
• No holistic nutrition terms. Her MS goes unexpressed in the corpus because no model site ranks for nutrition vocabulary. A nutrition-integration cluster would need fresh keyword data before it could be sized.
• No bare somatic experiencing head term. The corpus holds compounds only (somatic practitioner, somatic experiencing massage therapist). The head term itself — surely searched — simply isn’t in any model site’s ranked set, which is itself evidence the explainer shelf (Cluster 7) is unclaimed by practitioner sites.

Totals: 9 clusters · 74 supporting-keyword rows tabled from the master file · 35 article titles written to the S7 standards.