therapywithalessio.com

Teardown of therapywithalessio.com — what it earns, how, and what is worth copying.

Identity

Domain: therapywithalessio.com (canonical www.therapywithalessio.com). Platform: Squarespace (server: Squarespace, onpage_summary.json). Discovered via SERP — model_sites_index.md provenance: SERP: "internal family systems therapist online" (best rank 14); not present in llm_top_domains.json. This is the closest direct comparable to Danielle in the entire 15-site pool: online-only IFS psychotherapy, and (per the ranked-keywords data below) the only other site in the research besides one alternate found ranking for the exact "IFS therapy online" cluster — the highest-CPC commercial terms found anywhere in this research ($22.63–$32.71).

Practitioner

"Alessio" — no surname published anywhere on the site (homepage and the would-be /about slug both fail to state one; confirmed independently by this crawl: no /about page exists in the 200-page sample, and /the-8-cs-of-self — a plausible bio-adjacent slug — 404s). Credentials, from a direct fetch of /ifs-therapy: IFS Trainer status, Approved Clinical Consultant, Level 3 Certified Psychotherapist, having completed all three levels of IFS training, with stated teaching experience alongside lead trainers and a prior lecturer role "at [an] international UK training institute." The homepage meta description independently confirms "IFS Psychotherapist online (UKCP Accredited)." This is a licensed-and-credentialled clinical psychotherapist, not a coach — a meaningfully higher clinical bar than either emmymarie.com or jaclynexplains.com in this same batch. Not fully solo: co-hosts the "Queering IFS" podcast with Jude Carn (she/they), and one past workshop was co-run with "Ellie Carn."

Offers & Monetization

• 1:1 individual therapy is currently closed to new clients. Direct fetch of /fees: "I am not currently taking on new clients. I will publish my fees when the situation changes." When open, the format is 50-minute weekly sessions at a fixed time/day, plus one-off sessions available only to established IFS clients or professionals (per /ifs-therapy).
• Ticketed live workshops, run through Eventbrite with tiered pricing — e.g. "IFS for ADHD (Extended Edition)": Early Bird £180 (no certificate) / £190 (with certificate), full price £200 / £210, plus separate Eventbrite booking fees; a past "Internal Family Systems for GSRD Clients" workshop shows SOLD OUT status; a smaller past co-run session with Ellie Carn priced at £95–£103.
• An on-demand pre-recorded course — "IFS for ADHD," sold with a minimum one-year access window to streaming video and downloadable resources, enrolled directly through an online-course platform (not Eventbrite) — a genuinely scalable digital product independent of 1:1 capacity.
• A free lead magnet: "Principles of Neuroqueering IFS," a downloadable PDF created for the IFS 2024 Conference, gated behind a native on-site Squarespace form (first name / last name / email) at /please-join-our-neuroqueering-ifs-mailing-list.
• A "parts journal for purchase" is referenced as a secondary resource on /ifs-therapy (not independently verified live).
• Booking mechanism when 1:1 capacity is open: a "Make an enquiry" contact-form link; no Calendly-style self-booking found.

Locations

Online only, stated explicitly on /ifs-therapy ("Format: Currently operates 'online only'"). A registered London business address is listed for contact purposes (8-26 Bath Street, London EC1V 9DX) with a UK mobile number, but no in-person sessions are offered from it.

Reviews

None found — no client testimonials anywhere in the 200-page crawl or in any live-fetched page, and no third-party review platform (Trustpilot, Google) detected. This differs sharply from both emmymarie.com and jaclynexplains.com in this batch, which both lead their sales pages with named client quotes. A plausible explanation, not confirmed on-site: UK psychotherapy regulatory bodies (UKCP/BACP) generally discourage or restrict soliciting and publishing client testimonials on ethical grounds, unlike the US coaching-market norm the other two sites follow.

Authority & Traffic

462 total ranked-keyword rows — by far the largest footprint of the three domains reviewed in this batch (versus 125 for emmymarie.com and 4 for jaclynexplains.com). 140 of those rows rank in the national top 10 (30.3% of the total — also far the highest share). Sum of etv across all rows: 4,639.8, an order of magnitude above either other site here. Intent split: 419 informational, 38 navigational, 3 transactional, 2 commercial. 262 of the 462 rows (56.7%) directly match IFS/parts-work terminology (ifs, internal family system, parts work) — confirming this domain's organic authority is built almost entirely on IFS-specific vocabulary, not generic wellness terms. Not present in llm_top_domains.json per available provenance data.

Keyword Groups

The largest clusters by combined volume are IFS's own core vocabulary, each mapped to a specific long-form article: f&f 6 — "the 6 F's" (3,600 vol, rank 1, /articles/the-6-fs-in-ifs-...); trailhead definition (2,900 vol, rank 16); unburdened (2,900 vol, rank 7); 8 c's of self (a family of 5 keyword variants totaling 2,140 vol, best rank 3, /articles/self-in-ifs-therapy-...); 8c (1,940 vol, rank 2). The commercial cluster that matters most for this teardown sits entirely on one page, /ifs-therapy: "ifs therapy online" (320 vol, rank 11, CPC $28.66), "ifs therapist online" (320 vol, rank 13, CPC $28.66), "online ifs therapy" (20 vol, rank 10, CPC $32.71), "online internal family systems therapy" (20 vol, rank 17, CPC $32.71), and "what is an ifs therapist" (50 vol, rank 16, CPC $22.63). These five keywords alone carry the highest CPCs found anywhere across all three domains reviewed in this batch — commercial buyer-intent traffic, not definitional lookup traffic.

Site Structure

200 pages crawled, but crawl_stop_reason: limit_exceeded — this is the only one of the three domains in this batch where the crawl hit its cap rather than completing naturally (empty_queue), meaning the true site is larger than 200 pages. The sitemap itself lists only 157 locations, undercounting the crawl because dozens of auto-generated /articles/tag/* and /articles/category/* archive pages exist outside it. Core structure: a homepage carrying 108 internal links; one dedicated commercial landing page, /ifs-therapy (2,080 words, 64 internal links, H1 exact-matching "Internal Family Systems (IFS) Therapy"); a cluster of vocabulary/pillar pages (/self-leadership, /mandala-of-self, /what-is-the-self, /learn-the-foundations-of-ifs, and a dead /the-8-cs-of-self slug — see below); a bio/credentials substitute page (/qualifications-and-training, since no /about exists); /fees; a workshops hub (/ifs-workshops + 4 sub-pages); a co-hosted podcast (/queering-ifs-podcast + /queering-ifs-podcast-episodes); an email-capture page (/please-join-our-neuroqueering-ifs-mailing-list); audience-specific specialization pages (/neurodiversity, /sexuality-gender, /working-with-kink, /working-with-polyamory, /lgbt-articles, /ocd-articles, /trauma-ptsd-articles, /anger-articles, /couples-and-relationships); and roughly 90 long-form articles under /articles. Internal-link counts per page run consistently high (40–75), a structural pattern distinct from either other site in this batch.

Email Capture & Funnel

One clearly confirmed mechanic: a native on-site Squarespace form (first name / last name / email, no third-party ESP identified) at /please-join-our-neuroqueering-ifs-mailing-list, promising "news and updates about events and workshops" focused on neuroqueering IFS training, ADHD-focused workshops, and consultation groups — gated to one specific, credible lead magnet ("Principles of Neuroqueering IFS," created for the IFS 2024 Conference). This is a narrower, more credible hook than a generic newsletter, and it captures directly on-site rather than routing to a third party. No sitewide capture (e.g., an embedded form on every article) was confirmed present in the crawled sample.

Zero-Click Footprint

The "Queering IFS" podcast, co-hosted with Jude Carn, framed explicitly around adapting IFS for the LGBTQIA+ and neurodivergent communities (/queering-ifs-podcast meta description, confirmed live). No other social media handles were found or confirmed in the crawled data or fetched pages — this should be read as "not found in available data," not as evidence of absence.

Content Analysis

Word-count stats across 190 pages with extractable content: total 196,581 words, average 1,034.6/page, min 124, max 5,109 — by far the largest total corpus of the three domains reviewed here (versus 39,903 for emmymarie.com and 18,945 for jaclynexplains.com), consistent with roughly 90 long-form articles plus the tag/category sprawl. Computed readability (flesch_kincaid_readability_index, 0–100 Flesch Reading Ease scale): average 47.7, range −1.5 to 67.7 — the negative-value outlier occurs on /qualifications-and-training (a short, 359-word, jargon-dense page), a known edge-case behavior of the Flesch formula on very short/dense text rather than a data error. Automated Readability Index averages 11.7 (range 7.8–27.3), squarely "difficult," reflecting content written as much for other clinicians and IFS trainees ("How to find a trained therapist in the UK" is a literal H2 on the money page) as for prospective clients. Subject taxonomy, from URL structure plus H-tags:

/ (home — meta desc: "IFS Psychotherapist online (UKCP Accredited) | Anxiety, OCD, Anger,
   Sexual & Gender Diversity and Neurodiversity | Self Leadership | Read IFS articles")
/ifs-therapy (THE MONEY PAGE — 2,080w, H1 exact-match, 64 internal links, ranks
   pos. 10-17 on "ifs therapy online" / "ifs therapist online" cluster)
/learn-the-foundations-of-ifs, /self-leadership, /mandala-of-self, /what-is-the-self
  /the-8-cs-of-self [BROKEN — 404, despite "8 Cs of Self" being a top-3-ranking cluster
   whose real content lives at a different URL]
/qualifications-and-training (bio/credentials substitute; no dedicated /about exists)
/fees (states: not currently accepting new clients)
/ifs-workshops
  /ifs-workshops/ifs-for-adhd-second-extended-edition..., .../ifs-of-adhd-with-ellie-carn...,
  /internal-family-systems-for-gsrd-clients (SOLD OUT)
/queering-ifs-podcast, /queering-ifs-podcast-episodes (co-hosted, LGBTQIA+/neurodivergent lens)
/please-join-our-neuroqueering-ifs-mailing-list (email capture + named PDF lead magnet)
/neurodiversity, /neuroqueering-ifs-what-is-it, /sexuality-gender, /working-with-kink,
  /working-with-polyamory, /lgbt-articles[-1], /relationships, /couples-and-relationships
/anger-articles, /ocd-articles[-2], /trauma-ptsd-articles[-1]
/articles (index) + ~90 long-form articles, organized around:
  - IFS vocabulary/foundations (6 Fs, 8 Cs, trailheads, exiles, unburdening, Self,
    protectors/managers/firefighters) — the highest-traffic cluster by a wide margin
  - anxiety/OCD/trauma mechanisms explained through an IFS lens
  - identity-specific applications of IFS (gender, polyamory, kink, neurodivergence)
  - dated topical pieces (Brexit anxiety, COVID-19 anxiety) — stale artifacts
  - dozens of auto-generated /articles/tag/* and /articles/category/* archive pages,
    several confirmed byte-identical duplicate content (see below)
/contact

No consistent publishing cadence is recoverable from the crawl; the presence of COVID-19/Brexit pieces alongside a 2024-dated workshop confirms years of accumulated, unpruned content.

What Is Right

• /ifs-therapy is the direct, reverse-engineerable proof of how to win the "IFS therapy online" cluster: one dedicated, keyword-matched landing page (not a blog post), H1 exact- matching the entity, 2,080 words structured across 9 H2 sections (how IFS works, aims, IFS for PTSD/addictions/anxiety, "how to find a trained therapist in the UK"), and 64 internal links feeding it authority from the site's ~90 supporting articles. It ranks positions 10–17 on a keyword family carrying the highest CPC ($22.63–$32.71) found anywhere in this research.
• The practitioner-authority stack — IFS Trainer, Approved Clinical Consultant, Level 3 Certified, prior lecturer at an international training institute — is possibly the single strongest topical-authority signal found across the pool: this is someone who trains other IFS therapists, not only one who practices IFS.
• Internal-link density (40–108 links per page, sitewide) concentrates link equity across a large article base, letting individual definitional posts take top-3 national rankings ("8 c's" at rank 2, "unburdening" at rank 7) with no visible large external backlink campaign behind them.
• A capacity-independent monetization layer — ticketed live workshops plus a one-year-access on-demand course — keeps revenue flowing even while /fees states 1:1 intake is closed, proving a full 1:1 calendar is not the only viable revenue engine for a solo clinician.
• Specialization sub-pages (neurodivergence, kink, polyamory, GSRD) let one practitioner's site rank across several adjacent audience niches without diluting the core IFS identity.
• The lead magnet is narrow and credible — a PDF built for a named professional conference (IFS 2024), captured through a simple on-site form rather than an external ticketing platform.

What Is Wrong

• The highest-value page on the entire domain converts to a dead end. /fees — the natural next click from /ifs-therapy's $22–$33-CPC traffic — states plainly: "I am not currently taking on new clients. I will publish my fees when the situation changes." The domain's best organic traffic has nowhere to go for the practice's core 1:1 offer.
• 106 of 200 crawled pages carry no meta description (checks.no_description: 106, onpage_summary.json) and 64 pages have overlong titles (title_too_long: 64) — over half the crawled site has no independent control over its own search snippet.
• 84 pages are flagged for duplicate content (page_metrics.duplicate_content: 84), independently confirmed in the raw data: /articles/tag/%23InclusiveTherapy and /articles/tag/%23Neuroaffirming return byte-identical word count (811), identical Flesch/ARI scores, and the identical H1 ("Queering IFS Podcast - Episode 17 - Queer Joy") — the auto-generated Squarespace tag taxonomy has grown well past the point of useful navigation and now actively duplicates content across dozens of indexed URLs.
• /the-8-cs-of-self 404s despite being a plausible, sitemap-adjacent slug for one of the domain's best-performing keyword clusters ("8 Cs of Self," 2,140 combined search volume, best rank 3) — the actual ranking content lives at a different, longer URL (/articles/self-in-ifs-therapy-what-it-is-what-are-the-8-cs-and-the-5-ps-of-self), leaving a broken, orphaned slug indexed and reachable.
• 14 broken links and 73 non-indexable pages recorded sitewide (page_metrics.broken_links, page_metrics.non_indexable), and the crawl itself hit its 200-page cap rather than completing — real, accumulated technical debt from what reads as roughly a decade of unpruned Squarespace blog growth (COVID-19 and Brexit-era articles still live and indexed).
• No client testimonials or third-party reviews exist anywhere on the site, leaving the Reviews field of this teardown genuinely empty — whether by ethical policy or omission, a visitor has no social proof at all before booking (when booking is even open).

Model-Worthy Moves

• Build one dedicated "IFS therapy online" landing page, styled exactly like /ifs-therapy: H1 exact-matching the query family, ~2,000 words in clearly labeled H2 sections (how it works, who it helps, named conditions addressed, how to verify credentials), and deliberately linked from every future supporting article. This single page — rebuilt on Cloudflare with the canonical tag and schema Danielle's site currently lacks entirely — is worth more per visitor than any other content type identified across this batch, at $28–$33 CPC on precisely her own positioning (IFS-trained, worldwide via Zoom).
• Lean explicitly into training/teaching authority. Alessio's "IFS Trainer" and "previous lecturer" lines are doing real, measurable work here. Danielle's own credential — "IFS International Conference Presenter" — is the direct parallel already sitting underused on her site; this model proves that foregrounding "I teach this to other clinicians," not just "I practice this," is a genuine ranking and credibility lever, not merely a nice-to-have bio line.
• Copy the internal-linking discipline, not just the page. Every supporting article here links back to the money page and to the pillar vocabulary pages; this is mechanical, free, and should be built into Danielle's publishing checklist from the very first content-program page, rather than retrofitted after the fact.
• Copy the narrow, named, conference-grade lead magnet mechanic — a single downloadable asset tied to one specific, ownable framework, captured through a simple on-site form. This maps directly onto a "Timeless Self™ Model" one-pager or a similarly-branded asset built from Danielle's own material, exactly per the playbook's S12.3 lead-magnet-design section.
• Do not copy the fees-page dead end, under any circumstance. If Danielle's own capacity for 1:1 work is ever constrained, the fallback this model site demonstrates — ticketed live workshops plus a fixed-access on-demand course — is the structure to route high-value organic traffic into instead of a "not accepting clients" wall. This is a direct, load-bearing input to the playbook's S16 offer-ladder design: the front-and-middle rungs must never be allowed to starve while the top rung is unavailable.
• The audience-segmented specialization pages (neurodivergence, kink, polyamory, GSRD) are a template for how Danielle's Timeless Self™ material could branch toward adjacent audience segments later without diluting the core "IFS + Somatic Experiencing + NDE" identity — a Phase 2 move, not a launch-week one.

Scrape Route

dfs_onpage (rung 1, no proxy) hit the 200-page crawl cap (crawl_stop_reason: limit_exceeded) rather than completing naturally — the only one of the three domains in this batch where the true site size exceeds what was captured, confirming this is genuinely the largest and deepest site reviewed. Sitemap and robots.txt fetched directly with no block. Live follow-up fetches (/fees, /ifs-therapy, /ifs-workshops, /please-join-our-neuroqueering-ifs-mailing-list) via honest-header WebFetch all returned 200 with no CAPTCHA or bot-block encountered. No escalation beyond rung 1 was required; no pages blocked.